INFiLED LED Displays Create Immersive Experience at Balenciaga 2020 Winter Fashion Show
March 2020 – Balenciaga Winter 2020 Fashion Show in Paris integrated perfectly art, fashion design and LED digital technology to create a unique experience. The dystopian theme combined with the strong visual impact of the 1000sqm INFiLED AM9 LED screens formed an impressive canvas for the fashion show.
World-famous fashion brand, Balenciaga, not only showed unique ingenuity in the fashion design production, but also created an immersive experience and breathtaking visual effect along the construction of the stage for the show.
The 2020 Winter Show was the first collection under the leadership of Balenciaga's new creative director Demna Gvasalia, for whom, clothing is the carrier of visual communication between the designer and the audience, while the application of LED digital displays is the bridge for such communication.
The water waves overflowing the stage beneath an apocalyptic LED sky worked as the soul shaper for the stage space. Looking up, the audience was amazed by the vast LED screen suspended from the ceiling. A large group of dark clouds rolling on the digital sky, were changed to a fiery orange scene, burning fire, thunder and lightning. The image of a fragile blue ball finally appeared, and a black shadow slowly covered it all creating a strong audiovisual impact.
All components – the LED screens and visual content, the cold-looking models that walked through the water alongside a soundtrack by BFRND – perfectly matched the theme to create awareness of climate change. Audiences could enjoy the ultimate immersive and hyper realistic experience while interacting with fashion.
It is the second time that INFiLED LED displays are used for Balenciaga´s fashion shows and have become an indispensable part of the venue design. The LED sky, an entire 1000sqm AM 9 display, was suspended by mounting brackets and corner locks and the screen cabinets were seamlessly connected resulting in a spectacular LED ceiling.
The AM LED series is the newest thin and lightweight solution for quick hanging, easy transportation and disassembly at the size of 1200 * 1200 mm, weighing just 8kg.
The LED panel can display ultra-clear, sharp images with high brightness, high refresh rate. It offers excellent performance at almost 80% of transparency.
PIXELSCREEN, Image Video Service and LA mode en Images are all independent video display solution certified providers for Balenciaga. Using the latest available technologies and their broad experience, they provide a wide range of innovative audiovisual solutions for event projects.
INFiLED has cooperated with PIXELSCREEN for more than 7 years, and jointly completed many excellent and splendid projects, such as “Tomorrowland Belgium”, which is a one of the largest and most influential electronic music festivals in the world. For INFiLED, PIXELSCREEN is the one of the most faithful and reliable partners. With the dedicated team, professional technical support, intimate service and worthy products quality, PIXELSCREEN always provides outstanding effect.
This time, INFiLED worked closely with PIXELSCREEN Image Video Service (IVS), LA mode en Images and on the stage construction to ensure producing an outstanding and breathtaking result for the audiences.
“We are incredibly honored to work with PIXELSCREEN, Image Video Service to deliver a marvelous experience for this amazing show,” comments Davide Wei, Sales Director of INFiLED. “We work hard to offer best-in-class products and service in such a dynamic and demanding market and we are always excited to see such impressive results!”